Surviving in the arena of online marketplaces is a tough job. To operate an online store successfully, you must be on your toes consistently due to the high competition to attract customers. The number one strategy to be successful in the online marketplace is to stand out among the competitors and establish yourself as the industry leader. In establishing yourself as the industry leader, you automatically increase the trustworthiness of potential customers. Increasing sales and consistently delivering profit is what helps in the survival of a business in the long term. Without making sales, there is no future or scope for your business to scale or expand. Here are some of the top ways to stand out when selling on an online marketplace:
Building a truly iconic brand that will stand out on its own requires excellent storytelling. Customers are interested in knowing about the origins of the brand they purchase from, the stories of the founders, the journey and evolution that led to the creation of the brand, etc. You can tell stories about the origin and inspiration behind each product, taking potential consumers through the history and people that helped create the product. The power of storytelling can be significantly made use of when selling vintage items or artifacts. Some of the most iconic brands, such as Versace and Chanel, take the customers through the journey of how their products are made from concept to finish.
In order to attract consumers’ eyes, one should make use of good photography. In marketplaces for clothing or other listings, high-quality photography is critical. The pictures of your products should convey all the essential details of the products to the consumers. Examples of marketplaces that make use of good photography are AirBnB and Amazon. The aesthetic portrayal of products and services naturally attracts customers. Another critical factor is to provide the most detailed product descriptions. With a creative product description that helps the customer in choosing the product, you can encourage them to stay on your online website longer.
Today’s online marketplaces should make proper use of social media platforms in order to attract customers. Today’s customers are influenced by their favorite social media stars and recommendations from online friends. You can encourage your customers to leave positive reviews, interact with your brand’s social media handles and share your products on social media. One method to get this interaction in an organic manner is to have good packaging they want to share on social media with an unboxing video. You can also customize your products by adding a handwritten note or providing something complimentary for free. The measures to make your customers feel special will surely impress them. Remember, an impressed customer is your biggest promoter.